Archives: Careers

1. Content Creation and Management:

• Develop engaging content for digital campaigns, social media, email marketing, and the company website.
• Collaborate with the design team to create graphics, videos, and other promotional materials.

2. Social Media Marketing:

• Manage and schedule posts across social media platforms like LinkedIn, Facebook, Instagram, and Twitter.
• Monitor engagement, respond to comments, and foster a vibrant online community.
• Track and analyze social media performance to optimize future campaigns.

3. Email Marketing:

• Create and manage email marketing campaigns, including newsletters, event invites, and follow-up emails.
• Maintain and segment email databases for targeted outreach.
• Monitor campaign performance metrics like open rates, click-through rates, and conversions.

4. Search Engine Optimization (SEO) and Pay-Per-Click (PPC):

• Assist in optimizing website content and structure for search engines.
• Support the execution of paid ad campaigns on platforms like Google Ads and social media.
• Monitor and report on SEO rankings and PPC performance.

5. Analytics and Reporting:

• Use tools like Google Analytics to track website traffic and user behavior.
• Analyze digital campaign performance and provide actionable insights to improve ROI.

6. Event Promotion:

• Develop and execute digital marketing strategies to promote exhibitions and events.
• Collaborate with sales and operations teams to align marketing efforts with event goals.
• Assist in creating buzz through teaser campaigns, countdowns, and live event coverage.

7. Audience Engagement:

• Engage with exhibitors, attendees, and stakeholders through digital platforms.
• Collect feedback and insights to improve future events and marketing strategies.

8. CRM and Lead Management:

• Maintain and update customer relationship management (CRM) systems.
• Track leads generated from digital campaigns and coordinate with the sales team for follow-ups.

9. Competitor Analysis:

• Monitor competitors’ digital marketing activities and identify trends or opportunities.

10. Budget Management:

• Assist in managing digital marketing budgets, ensuring cost-effective strategies.